Cadreon’s Lomas: Programmatic Advertising’s Evolution From Science To Art

February 29, 2016 | Share this article

Trading of online ads using “programmatic” techniques – that is, data-driven or automated – is booming, with eMarketer forecasting the technology will account for 72% of all US digital display dollars by 2017.

But programmatic is also changing. What once was just a more efficient way to trade ad inventory is now also taking on new capabilities.

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